| Kanji | Meaning | Noryoku |
|---|---|---|
| 通 | traffic, pass through, avenue, commute, counter for letters | Level 3 |
| 信 | faith, truth, fidelity, trust | Level 2 |
| 販 | marketing, sell, trade | Level 1 |
| 売 | sell | Level 3 |
|
通信販売がダイレクト・マーケティングの主な形態である。 Mail order is the main form of direct marketing. |